My Dearest Friend,
I heard about your big adventure.
(This is your survial guide, pls don’t lose.)
For we are the MIGHTY helpful (and handsome) team Yakk!
— your loyal companion and guide to the digital marketing realm who fights for your love and admiration.
Every day, we see clients making key mistakes in their social media marketing to thousands of prospective customers, so we have created this perfect pocket-sized e-Book to carry in your travels as you face the formidable forces of digital darkness.
Whether you’re thinking about advertising your business in the mysterious and alluring realms of Facebook, YouTube, Instagram, TikTok, Twitter, LinkedIn, Snapshat, or any other social platform — either by a paid promotional strategy or via a non-paid “organic” strategy — through the use of posts, photos, videos, memes, stories, reels, commenting, and generally being amazing, these tips are great.
Better than great.
A work of art, even.
Not as magnificent as you, my shining star, of course 🙂
But still, very, very good.
Are you ready for adventure?
No, wait. First, can we get you anything? Pineapple Juice? No? Sure?
Vodka? Ok. We’ll see what we can arrange.
What a true pleasure to have you here.
Let us venture together!
Into the dark realm.
Into the place of unspeakable dangers and terrifying creatures of the night.
Into the lands where many have perished and only a few have returned.
Social. Media. Advertising.
Social media isn’t for everyone. Just because everyone is doing it, doesn’t mean you need to jump off the bridge with all your friends, too.
Business owners often feel like they have to launch a website, and have to be on Facebook, and have to be on Twitter, and have to be on Instagram. Because why? Because you have to be on social media, right? Because social media. Because stuff. Because things. No. No. No.
This may sound a little surprising coming from a Digital Marketing firm but digital marketing is not necessarily the best use of your time and money as a business owner. It should fundamentally make sense as a strategy that fits with your specific type of personality, for your specific type of business brand, and that works for your specific products or services.
Marketing firms are not your friends when they encourage you to spend money on social media marketing activities when there’s a fundamental disconnect with your business that’s going to make the whole thing a waste of effort — valiant effort that you could reinvest into other areas.
First thing’s first.
Ask yourself: Am I doing this because “everyone” is, or because
it makes sense for me and my business?
Here’s a good one: “Social media is a waste of time.”
Yes. Anything is a waste of time if you’re doing it wrong.
This is something we can’t emphasise enough: marketing is serious business.
So please take marketing seriously!
Social media marketing is still serious marketing. It can be one of the most effective ways of reaching 1000s of people in seconds and inundating your business with leads — if you engage people in the right way, deliver compelling offers, understand what headlines work and don’t work, use a funneling approach, leverage landing pages, capture warm prospects’ information (and not just people ready to buy), and have a smart back-end strategy. (In other words, a full marketing system, not just an ad campaign.)
When business owners treat social media advertising like it’s a side-show and don’t think they need to spend more than a few hours “looking into it” and then do what so often happens — wander into a space not knowing what they’re doing, posting sporadically, and expecting magic — then yes social media is going to let them down and look like a big waste of time.
But it’s not ineffective marketing because the medium is ineffective; it’s ineffective marketing because they are ineffective. Doing social well is like doing anything well: it takes time, dedication, and a willingness to learn from the best.
Good marketing is the single most important business activity.
When the customers stop coming, the money stops flowing, and the business dies.
Yet, for some bizarre reason, time and again business owners who come to us stressed about