12 Popular, Proven, and Practical Marketing Ideas for Christmas
It’s hard to believe we’re already approaching mid-November. Here’s a scary thought: Christmas is coming! Are you prepared for all your upcoming Black Friday, Cyber Monday, Xmas, Boxing Day, and other end-of-year marketing campaigns? Wondering what other companies are doing? Looking for some inspiration? Then this is for you. We’ve put together 12 popular, proven, […]
The Simple Guide To Understanding & Creating a Buyer Persona
“What do you do?” is a question just about everyone in business should (hopefully) know how to answer. Equally, everyone in business — and not just the business owner — should have some basic idea of who they serve and can (hopefully) answer the question: “Who is your customer?” Or, in more traditional marketing language: […]
Our Terrifying Tuesday Team Exercise
Every Tuesday, everyone in our office gathers around the boardroom table for our weekly team meeting. Every Tuesday in this very same meeting, we do a terrifying team exercise. Starting with one person (typically chosen at random), we go around the group in a circle, either clockwise or counter-clockwise (also picked at random), from the […]
The most important concept… ever?
This post is about the big bad, mother-of-all wisdom, one ring to rule them all, deep blue sea truths at the core of business and life (not to hype it up or anything). The 80/20 Rule. It’s also known as the 80/20 Principle, the Pareto Principle, a Pareto distribution, and the Law of the Vital […]
What, Oh What, is a Sales Funnel?
Let’s talk about one of the most important (and possibly most confusing) concepts in marketing. The Sales Funnel. It’s also known as the marketing funnel, purchase funnel, or conversion funnel. A quick Google search of “sales funnel” reveals many, many versions. A long Google search reveals companies have experimented with this model a lot. Yet, […]
Speak to a human, not a target market
Greetings my fellow flesh bag with exponential conversion potential, Here’s a weird term: TARGET MARKET. There is perhaps no phrase more basic, common, accepted, and universal in the modern marketing lexicon as “target market” — it’s everywhere. It’s in all the textbooks. Every marketing course. On the tip of every marketer’s tongue. “It’s the Law […]
What are the legal issues of social media marketing?
Firstly, what are the benefits of social media for businesses? Social media is a powerful tool for businesses. It provides potential customers with easy access to brands, 24 hours a day, seven days a week. Since social media offers an instant global audience, companies are reaching their potential customers in every corner of the world. […]
How Social Media Marketing Increases Brand Awareness?
What is brand awareness? Brand Awareness is the process of increasing visibility and identification of a particular product or service by establishing an image and reputation among the target market. Recently, social media has been increasingly used to do this. Social media branding refers to the actions a brand owner or social media admin can […]
