If you are an authority on a subject, you gain the trust and confidence of your visitors and readers.

One of the best ways to increase conversions in business is to establish yourself as a person of influence, in other words, being an authority in the field.

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If you are known as the expert, people will trust what you're selling and buy more often.

Stand out from the crowd.

Let's face it...

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We all have competition...

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So, how do you stand out from the crowd?

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By building massive authority!

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When you position yourself as an expert in your chosen field, people are more likely to trust you.

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They will assume you can offer a better service then any of your competition and thus, will choose to buy from you, even if your competition is charging much less!

Let's look at it this way...

Let's say there were two real estate agents...

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Both have been around for the same amount of time (they have the same experience), they have both sold around the same amount of properties and charge the same amount of commission.

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Everything is the same...

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The one difference is...

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Real Estate Agent A has a podcast, a massive following on social media and has just written a book on the subject.

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Real Estate Agent B has none of the above.

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Who is most likely going to attract the most customers?

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Real Estate Agent A!

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Because they have more authority in the market. They are more well known, and they are known as an expert!

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Now, let's say Real Estate Agent A bumped up their prices...

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Who gets the most business now?

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Still, Real Estate Agent A, because people assume he's doing a much better job, and thus, will cost more...

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So, what are you doing about your authority?

#IMAYAKK

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[Knowing this will position you as an authority in your marketplace and a force to be reckoned with!]

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