5ex is a canned water brand redefining hydration by making “sober socialising” cool. Their product line includes sparkling and still water packaged to feel bold, cheeky, and lifestyle-driven.
The brand needed a unique identity that resonated with both consumers and wholesale buyers. Their objective was to launch with a strong online presence, stand out in a crowded beverage market, and appeal to younger, culture-driven audiences.
Yakk developed the brand identity, website, and campaign assets—anchored by playful, cheeky copywriting and bold visuals. The result was a distinctive lifestyle brand that elevated water into a cultural choice and positioned 5ex for consumer adoption and retail expansion.
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