BinKill is a proudly Australian pest control brand, launched on the Sunshine Coast in the early 1990s. For over 30 years, they’ve been stocked in Woolworths and Bunnings, becoming a household name. Despite their longevity, their brand and marketing risked becoming outdated as new competitors entered the market with modern approaches.
BinKill needed to modernise their brand identity, build a direct-to-consumer channel, and reconnect with a younger demographic. Their packaging felt dated, the website underperformed, and their strong wholesale presence wasn’t translating to consumer loyalty in a digital-first landscape. The objective was to refresh, re-engage, and reignite growth.
Yakk redesigned BinKill’s packaging, rebuilt their website, and rolled out strategic campaigns across Google and social channels. Video and creative storytelling connected their heritage with modern audiences. The relaunch generated tens of thousands of sales, established a thriving direct-to-consumer channel, and strengthened wholesale relationships by reinvigorating the brand.
Our Work
