Genesis Equipment is a leading Australian supplier of heavy-duty machinery, servicing industrial and commercial clients across the country. They offer large, high-value products and needed marketing that could generate serious, qualified leads.
Genesis wanted to boost visibility, increase quality lead flow, and ultimately grow revenue. Their existing marketing wasn’t generating the scale of enquiries needed to meet growth targets. They needed a comprehensive campaign that covered digital advertising, SEO, content, and creative assets.
Yakk delivered a full-service strategy, combining social and Google ads, SEO, content creation, video production, and business consulting. In just six months, Genesis generated 574 qualified leads, drove 12,000 landing page views, and added $3.6M in new revenue, firmly establishing digital as a core sales driver.
Our Work
