Since 2020

Our Work

Our Work

Our Work

You want to be a writer? No, I don’t think you’re throwing your life away.

Hello, I am Theo. Yakk’s resident weirdo and copywriter. I want to talk about a subject near and dear to my heart … Shit writing. I’ve done plenty of it. But it’s nice to know, if I ever get really, really “good,” the rewards are ridiculoussss. $8 million dollars. That’s how much the guy who […]

The Rookie Entrepreneur Files: Error 001 (Product-Centric Bias)

What is the most important business function? For many, the answer is clear: leadership. The argument goes like this: “I mean, come on, leadership affects everything, you know?” Okay, hard to argue with that. What’s next? After leadership, people will often say something like “product excellence.” No question. In today’s competitive market, delivering a great […]

12 Popular, Proven, and Practical Marketing Ideas for Christmas

It’s hard to believe we’re already approaching mid-November. Here’s a scary thought: Christmas is coming! Are you prepared for all your upcoming Black Friday, Cyber Monday, Xmas, Boxing Day, and other end-of-year marketing campaigns? Wondering what other companies are doing? Looking for some inspiration? Then this is for you. We’ve put together 12 popular, proven, […]

The Simple Guide To Understanding & Creating a Buyer Persona

“What do you do?” is a question just about everyone in business should (hopefully) know how to answer.  Equally, everyone in business — and not just the business owner — should have some basic idea of who they serve and can (hopefully) answer the question: “Who is your customer?”  Or, in more traditional marketing language: […]

Speak to a human, not a target market

Speak to a human, not a target market

Greetings my fellow flesh bag with exponential conversion potential, Here’s a weird term: TARGET MARKET. There is perhaps no phrase more basic, common, accepted, and universal in the modern marketing lexicon as “target market” — it’s everywhere. It’s in all the textbooks. Every marketing course. On the tip of every marketer’s tongue. “It’s the Law […]

The 7 Principles of Influence

At the very top of the list of key models every marketer should know is the model known as the “Six Principles of Influence” or the “Principles of Persuasion.” In more recent times, the framework has been referred to as the “Seven Principles of Influence” owing to the fact that a 7th principle called “Unity” […]

The Importance of Knowing Your Target Market

What is a target market? A target market or target audience is a group of people who are engaged in your area of business or whom you wish to sell to or interact with. For example, a website dedicated to sports would aim to attract an audience that includes those interested in that sport. This […]