Australia’s fastest-growing digital marketing agency delivering expert SEO services for Australia
In our increasingly digital world, the way your business appears online is everything. A nice website or strong social media presence are no longer enough. Understanding how search engines work can do wonders for your business. In the end, approaching it the right way will take your business to all kinds of new places. Let’s make you the obvious choice.
Stand Out From The Herd
Stand Out From The Herd
Stand Out From The Herd
Why Yakk?
We like to get to know our clients over coffee rather than over countless emails.
Yakk Digital is a digital marketing agency helping businesses bridge the gap between what they need and what they have.
Our experience includes everything from strategy, brand identity, digital advertising, social media, SEO, web design to general business consultation. What sets us apart is our approach to tackling business problems. We don’t just make something look great, we make it work.
We’re an agency who are completely invested in the success of our clients and their businesses.
We believe great digital always starts face to face
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Ready to start your SEO journey?
Ready to start your SEO journey?
First, Book in a (completely FREE) strategy session
with us.
We’ll analyse your business, crunch some numbers and see if there are any ‘key points’. From there we’ll come up with a custom plan for maximising your SEO.
We’ll even walk you through how to get some instant results and what you can implement straight away. (Usually, we charge $1000 or more for this, but it’s yours for free as a friendly introduction if you’re a first-time client)
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SEO and digital marketing is often a buzzword that makes even the most hardcore business person’s eyes glaze over.
So, at Yakk, we’ve got the best team of SEO consultants that work out of our office on the sunny Gold Coast. They live and breathe the SEO, but they’re also experts who can help you understand what it takes to succeed in your industry.
The first step to any campaign lies in understanding your organisation, and we dive deep into this (like Adele deep. Like rolling in the deep). We’ll find what keywords & topics you want to rank for, where your ideal customers are coming from, what makes your business great, and how we can make you stand out from the herd.
Search engine optimisation, or SEO, is the practice of making sure your website is visible and ranking well on Google. The higher your site ranks, the more likely it is that people will find and use your business when they’re looking for your services.
We have a variety of ways we can help you improve your SEO — from simple on-page changes to more complex strategies. We do keyword research so we know which terms are most likely to lead visitors to your site, and we’ll create content that helps you rank for those words. We can also build you links (which boosts your rankings) from other high-quality sites, and we’ll monitor the progress of your campaign so we can make changes as necessary to keep improving your results.
Seo works from 3 main principles. Improving your website’s Content, Structure & Experience. These 3 principles tie in with multiple elements like your authority and relevance. As these elements improve so will your rankings and online performance.
If your website isn’t ranking on Google, there are a few reasons why that could be.
- Your site is new and hasn’t built up sufficient authority to rank
- Your content doesn’t match the searcher’s intent or lacks in-depth analysis or quality compart to the pages that do rank
- Your website is blocking search engines from crawling it
- Your site has launched very recently (within a few days). And you have not submitted the site to Google.
- Your site has received a sitewide manual penalty for violating Googles’ Webmaster Guidelines. This is rare and unlikely.
The first thing I would ask is, what is their current strategy in place? SEO isn’t just about optimising all the little technical bits and bobs> it should be based entirely around strategy, you should know exactly what is being worked on over the next 6 – 12 m, months. If there is no strategy in place, it’s more than likely that whatever work is behind don is minimal, and has no directions. If there is a strategy, and there is content being regularly added then fantastic!
Another clear way to tell is to perform a simple domain overview test with SEMrush. Click this link.
https://www.semrush.com/analytics/overview/ and paste your website into the search bar (you will need to make an account). This will give you the organic traffic & ranking trend of the entire lifespan of your website.
It depends on around 200+ factors that Google takes into consideration when ranking websites.
To get a better understanding of some of the factors, we have included the following list of the “top 10” google tanking factors below.
- HTTPS conncetion
- Site speed
- Mobile friendly
- High-quality webpage content
- Keyword competition
- High-quality backlinks
- Image optimisation
- Domain age
- Schema markup
- User experience
Truthfully, Google is typically likely to rank older websites over new ones. This is because, over time, a website gains authority and trust. However, this does not mean that new websites cannot rank well, it just simply means it will take longer.
According to recent research, if you have a new website, it can take up to 4 months to receive your first organic session from Google. But this does not mean your website will be ranking high on Google – that can take years.
