Since 2020

Our Work

Our Work

Our Work

The Dumb Dumb Heads Symposium For Thinking Smart

The Dumb Dumb Heads Symposium For Thinking Smart

This might be a dumb question, but … Why aren’t there more (any?) kick-ass self-development groups? Do you know of any casual gatherings for like-minded aspiring entrepreneurs and growth-minded professionals (that aren’t exclusive clubs, cults, or business networking events)? On the Gold Coast, I can’t think of any. Does anyone know? A few of us […]

You want to be a writer? No, I don’t think you’re throwing your life away.

Hello, I am Theo. Yakk’s resident weirdo and copywriter. I want to talk about a subject near and dear to my heart … Shit writing. I’ve done plenty of it. But it’s nice to know, if I ever get really, really “good,” the rewards are ridiculoussss. $8 million dollars. That’s how much the guy who […]

A Copywriting Playbook – 62 Ad Copy Ideas

A Copywriting Playbook - 62 Ad Copy Ideas

Could you use something good this year? This is a free “Copywriting Playbook.” 62 ad copy ideas and headline examples. Pretty good for brainstorming. NUMBERS AND FIGURES – 5 Easy Ways to Add $50,000+ to Your Property Price For Under $1,000. HOW TO / STEP-BY-STEP – How to Tie a Tie: Simple 7-Step Guide for […]

3 Levels of Advice: Simple, Scientific, Salient

3 Levels of Advice Simple, Scientific, Salient

(A relatively simple model)  We can analyse 3 types of truths in the context of giving advice, which increase with the degree of effort and personal responsibility on the part of the advice giver, and also increase in the degree of personal relevance and emotional impact on the part of the advice receiver. 1. A […]

39 Famous “Failures” To Inspire Success

39 Famous “Failures” To Inspire Success

A list worth putting in your pocket. Oprah was fired from her first job as a television news anchor. Steve Jobs was fired from Apple in 1985. Walt Disney was fired from the Kansas City Star because the editor felt he “lacked imagination and had no good ideas.” Marie Condo struggled to find clients early […]

Squiggle Badly in the Rain

Business can make people pretty grim and serious. It happens to everyone. When it happens, what process can we implement to be … not so grim? According to The Dictionary of Words I Made Up Just Now, “De-grimming” is defined as “the activity of reconnecting zombies in suits with the pure joy of making paper […]

The Rookie Entrepreneur Files: Error 001 (Product-Centric Bias)

What is the most important business function? For many, the answer is clear: leadership. The argument goes like this: “I mean, come on, leadership affects everything, you know?” Okay, hard to argue with that. What’s next? After leadership, people will often say something like “product excellence.” No question. In today’s competitive market, delivering a great […]

80% of New Year’s Resolutions Fail. (Also, Hello. Wow, It’s 2023!)

Happy 2023! Did you set a New Year’s resolution? I was surprised to learn something recently. Most New Year’s resolutions fail. Around 80% get abandoned by February. Yaaouch. The problem? Wishing. Wishing isn’t goal setting. The fix? Writing. Get your goals down in writing. Preferably no more than 3 goals. 1 – 2 is best. […]

The dreaded S word

The dreaded s word

“Anytime you’re tempted to upsell someone else, stop what you’re doing and upserve instead.”— Daniel H. Pink, To Sell is Human: The Surprising Truth About Moving Others “Sales.” The dreaded S word. The ugly duckling. The black sheep. The Shrek of business. “Selling” and “salespeople” can conjure a lot of negative associations. It often brings […]

Why I Bought 50 Books Worth $1,373.07

Business can get incredibly messy and convoluted. Spreadsheets, timesheets, tax, quotas, KPIs, checklists, quality controls, and the many joys of technology. The complexity is endless. And a business can still fail. In fact, most do. Within 10 years, most businesses are dead, down, or drowning. Why? Let’s strip away the jargon. Most businesses fail for […]